The success of IE «Raikhan» NRfood is an example of how a small family start-up can

grow into a sustainable and sought-after business.

The business was founded in 2020 by a married couple from scratch—with no employees and a minimum starting capital of 100,000 tenge.

While the world remained frozen in uncertainty, the company's founder, Kenzhebek Raikhangul Bakytzhankyzy, and his husband decided to realize a long-held dream: to perfect the homemade pizza recipe and make it accessible to everyone.

The idea came from personal experience: my husband had experience in manufacturing and understood the potential of the semi-finished and prepared food market.

From the very beginning, the entrepreneurs focused on quality and meeting current market needs. One of the company's key features was fast delivery (in just 45 minutes) and the introduction of locally produced, halal-certified fast-food products, which set NRfood apart from its competitors in the region.

Over the course of several years, the business grew significantly:

• product range expanded,

• turnover increased,

• a second store opened,

• the team expanded from 2 to 20 employees.

One of the key stages of development was continuous training and skills development, which allowed them to systematize processes and scale the business.

Along the way, the entrepreneurs encountered several challenges, including a lack of funding and finding qualified employees. However, thanks to persistence and a smart approach, these barriers were overcome.

Over the past five years, the project has made tremendous progress. What began as the work of two enthusiasts has grown into a serious organization with a close-knit team.

Today, NRfood already has two operating locations in Kokshetau at 15 Ablai-Khan Street and 45 Yelemesova Street. But the founders' plans extend far beyond the city.

In the next two years, the company plans to open a third branch, scale up local production, and expand into neighboring markets.

Support from the Damu Foundation played a significant role in this development, as it provided the company with a loan guarantee. These funds were used for training and partial equipment acquisition, which allowed for increased production capacity and accelerated processes.

This resulted in the opening of a second retail outlet and the complete digitalization of business processes.

The result was the opening of a second retail outlet and the complete digitalization of business processes.

NRfood's motto: "A winner is one who has overcome adversity without breaking. You must always move forward, even when things are difficult."

The couple's story demonstrates that even with 100,000 rubles in your pocket, you can become a market leader if you believe in your dream and constantly learn. After all, as the entrepreneur says: "Dreams don't work until you work!"

Address: Akmola Region, Kokshetau city.

Tel.: +7 702 705 88 24

Email: raikhan.kz.kz@mail.ru

Inst: @nrfood_kokshetau