Fifteen years ago, Maria and Ilyas started their journey in a small room with just a few sketches and a big dream. Today, Balausa Jewelry has grown into a well-known brand with nearly 40 stores across Kazakhstan, including its own flagship boutique. The company continues to grow confidently, aiming to become one of the symbols of Kazakhstan’s jewelry industry.

The brand’s story began in 2010. In a small workspace, the first sketches were created, the first orders were received, and ambitious plans were made. Over time, the business expanded, production increased, and demand for the products continued to grow year after year.

At first, the company worked only with silver jewelry. Today, Balausa Jewelry offers gold collections, develops original designer pieces, and continues strengthening its position in the market. Four of the brand’s 40 stores are located in Shymkent, while most of the outlets operate under a franchise model, reflecting the high level of trust in the brand.

In 2026, Maria applied for state support under the “Guarantee Fund–1” program and received financing through Bank CenterCredit JSC to replenish the company’s working capital.

Today, a significant share of jewelry products in Kazakhstan is imported from abroad. However, Maria and Ilyas strongly believe that a local brand can successfully compete in the market. Their main goal is to position Balausa Jewelry among the leading jewelry manufacturers in Kazakhstan and prove that high-quality, modern jewelry can proudly be created within the country.

The story of Balausa Jewelry is a story of hard work, family partnership, and dedication to a dream. It is a clear example of how one idea, supported by persistence and passion, can grow into a strong and recognizable brand over time.

Address: Plot 250A, Tassay Residential Area, Karatau District, Shymkent
Phone: +7 702 225 11 14

Instagram: @balausa.jewellery