The story of The Line Decor is a vivid example of how genuine dedication, attention to detail, and consistent hard work can transform a small initiative into a recognizable brand in the interior textile industry.

The founder of the company, Aйым Bolatovna, began her journey without major investments or large-scale production facilities. Everything started with a few orders, a notebook filled with plans and notes, and a strong sense of responsibility toward every client. In the early stages, she personally visited sites to take measurements, supervised the sewing process, selected fabrics, handled organizational matters, and monitored installations herself, often staying in the workshop late into the night to ensure projects were delivered on time.

Over time, the small business evolved into The Line Decor — a modern brand specializing in turnkey textile interior solutions. Today, the company provides комплексive solutions for apartments, private homes, and commercial spaces, offering curtains, blinds, electric curtain tracks, and integration with modern smart home systems. The team places equal emphasis on aesthetics, technology, precision, and high-quality customer service.

For Aйым Bolatovna, The Line Decor is more than just a textile business. At the heart of the brand’s philosophy is the desire to create spaces where people can feel harmony, comfort, and peace of mind. In her view, textiles are what complete an interior, bringing warmth, personality, and life into a home.

Today, the company offers clients a full-service experience, where professionals manage every stage of the process — from measurements and material selection to installation and technical solutions. This approach allows clients to avoid worrying about complex details and simply enjoy the atmosphere of a beautifully finished home.

What matters most to the entrepreneur is that every project carries a personal story behind it: a first apartment, a dream home, a new chapter in life, or the desire to start over. That is why The Line Decor pays special attention not only to visual aesthetics but also to the emotions and atmosphere each space creates for people.

To further expand the business, the entrepreneur applied for financing through JSC “Bank CenterCredit.” With the support of JSC “Damu Entrepreneurship Development Fund” under government support programs, the company received interest rate subsidies, and due to insufficient collateral, a guarantee was provided under the new “Guarantee Fund 1” program. This support became an important milestone in expanding the company’s operations, strengthening the brand’s market position, and creating new opportunities for future growth.

Today, The Line Decor continues to grow confidently while remaining true to its core mission — creating not just beautiful interiors, but spaces where people want to live, dream, and begin new chapters of their lives.

Contacts:
Address: 58V Kabanbay Batyr Street, Building 5, Astana
Phone: +7 702 000 3905
Instagram: @theline_decor