Sometimes the best business ideas are born from personal experience. This is exactly how the story of Aulet began. Today, the company helps residents of Astana create the homes they have always dreamed of.

In 2015, while ordering furniture for their own home, the founders encountered an unexpected challenge. Finding skilled professionals capable of producing high-quality custom-made furniture proved to be far more difficult than expected. This experience inspired them to establish their own manufacturing business, built on the principles of quality, reliability, and a customer-centered approach.

The company started its journey with five employees and an initial investment of KZT 10 million. Over the years, Aulet has steadily secured its position in Kazakhstan's custom furniture market. The company's name was chosen with purpose. Aulet, meaning "family lineage" or "family heritage," reflects the company's commitment to family values and its mission to create high-quality furniture that becomes an integral part of every home for many years to come.

Today, Aulet designs and manufactures custom-made cabinet furniture of any complexity, tailored to the individual preferences and dimensions specified by each customer. The company believes that every interior should reflect its owner's personality, which is why every project is approached with exceptional attention to detail and craftsmanship.

Years of dedication have brought significant results. The company's revenue has doubled, while its workforce has grown from five to 35 employees. One of the key milestones in its development was the opening of an additional office, enabling the company to expand its operations and increase production capacity.

Like many entrepreneurs, the company faced challenges along its growth journey. The implementation of large-scale projects often required additional financial resources. Government support became a crucial factor in overcoming these challenges.

In 2025, Aulet received government support through JSC Bank CenterCredit. Under the "Guarantee Fund 1" Program, the company benefited from a loan guarantee instrument and also obtained a preferential loan under the regional "Astana Business–2" Program. With the support of the Damu Entrepreneurship Development Fund, the company purchased modern manufacturing equipment, expanded its production capacity, increased its workforce, improved operational efficiency, and laid a solid foundation for its future growth.

Today, one of the company's greatest achievements is owning its own production facility and office. However, the management considers the trust of its customers to be its most valuable asset—a trust earned through integrity, responsibility, and consistently high product quality.

"Our mission is not simply to manufacture furniture, but to live up to every customer's trust," says Gulzhan Muratbek, Director of Aulet.

The company's guiding principle remains: "Never betray the trust placed in you." This philosophy has become the cornerstone of Aulet's reputation and the foundation of its long-term relationships with customers.

Looking ahead, the company plans to expand its production facilities, increase manufacturing capacity, and continue its sustainable growth while maintaining the highest quality standards.

For aspiring entrepreneurs, the company's director offers one simple but valuable piece of advice: set a clear goal and never stop moving forward, regardless of the challenges.

The success story of Aulet demonstrates that perseverance, dedication to quality, and timely government support can transform a promising idea into a thriving business that creates new jobs and contributes to the sustainable development of Kazakhstan's domestic manufacturing sector.

Address: 24 Kassym Amanzholov Street, Astana, Kazakhstan

Contact: +7 702 267 77 84

Instagram: @aulet_jihaz