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A modern hotel complex, Zerbulaq, has opened in Taraz and has already become a new attraction for both local residents and visitors to the city. The entrepreneur behind the project decided to turn the idea of comfortable leisure into a promising business by combining hotel services with opportunities for family recreation.
The main feature of the complex is a large water park, which operates during the summer season. Guests can not only stay in comfortable conditions but also enjoy quality family time in one location, relaxing by the water and taking advantage of the complex’s infrastructure.
This format has helped expand the project’s target audience. Today, the hotel is attractive not only to tourists and business travelers, but also to Taraz residents looking for modern opportunities for active and family recreation.
At the development stage, the entrepreneur took advantage of government support programs. An important role was played by the “Orleu” program, aimed at developing professional skills, improving competencies and enhancing entrepreneurial knowledge.
The project also received additional support with the assistance of the Damu Entrepreneurship Development Fund, including through guarantee support instruments. This enabled the entrepreneur to implement the business idea and create a modern tourism infrastructure facility.
Today, the hotel complex with its water park welcomes guests and is becoming part of the developing tourism and service infrastructure of Taraz. The project has created new jobs, generated additional demand for services from local suppliers, and contributed to the development of the tourism and service sectors of the Zhambyl Region.
The project’s comprehensive format is one of its key advantages. Guests do not need to look for separate places to stay and relax — everything necessary for a comfortable stay and family leisure is available on one site.
Zerbulaq demonstrates how entrepreneurial initiative, a commitment to development, and the effective use of government support instruments can contribute to the creation of a new business, new jobs, and the development of the region’s tourism potential.
Address: 41 Kallaura Akima Street, Taraz
Phone: +7 776 888 33 04
Instagram: @zerbulaqhotel