Building a successful business from scratch is never easy, while developing a new direction based on years of accumulated experience can be even more challenging. The story of Zhanbek Shukenov shows how an entrepreneur who started with the production of drinking water gradually expanded his business and moved into food production.Zhanbek Alimovich Shukenov has been engaged in entrepreneurship since 2000. He began his journey with the production of drinking water. Today, this business is represented by the «Severnaya Rosa» brand.After several years of working in the water production industry, the entrepreneur decided to expand his business and explore a new direction. This led to the idea of launching the production of semi-finished food products.

In 2026, the new direction received additional momentum through the «Orleu» preferential lending programme. Through «ForteBank» JSC, the company secured financing at an interest rate of 12.6%, which was used to develop production and purchase the necessary equipment. This helped expand the company’s production capacity and marked a new stage in its business development.

Today, «Severnye Traditsii» LLP specializes in the production of food and meat products.The company’s main brands are «Vkusnyashki» and «Russkiye Pelmeni». For the entrepreneur, entering a new industry was not simply an expansion of the business, but also an opportunity to apply the principles developed over the years: a strong focus on quality, production discipline, and attention to customer needs.

Today, the company’s products are sold in Petropavlovsk, the districts of the North Kazakhstan Region, and Astana. Expanding its distribution geography has enabled the company to increase production volumes by 20%. The company is also considering further expansion into new markets.One of the entrepreneur’s key achievements is the ability to produce high-quality products using locally sourced raw materials. Maintaining high quality standards and offering consumers products they can trust are fundamental priorities for the company. This approach is particularly important for a local producer seeking not only to strengthen its position in the North Kazakhstan market but also to gradually expand into other regions.

The plans of «Severnye Traditsii» LLP include further expanding its product range, increasing production volumes, and entering new markets. The entrepreneur intends to continue developing local production by creating high-quality products and strengthening the position of a North Kazakhstan brand.Zhanbek Alimovich’s main advice to aspiring entrepreneurs is to love what you do and work on your business every day: to maintain order and discipline in everything, day after day. In his view, a sustainable business is built through consistent daily work, while the desire to grow and develop helps turn existing achievements into a foundation for new projects.

Contacts:

Petropavlovsk, 221B Nursultan Nazarbayev Street

Phone: +7 708 432 08 90

Instagram: @severnye_tradicii