Behind every bottle of cleaning or disinfecting product lies more than just a product. Behind it are an idea, hard work, responsibility, and the belief that high-quality products can be made in Kazakhstan. This is exactly how NAZAR TRADE LLP is developing today-a company specializing in the production of household chemicals and disinfectants. The company is headed by Alisher Sarsenbayevich, an entrepreneur for whom business has become not simply a source of income, but an opportunity to build his own manufacturing operation, create a strong team, and establish a place in the domestic market.Everything Starts with a Decision.The entrepreneurial journey is rarely straightforward. Behind the success story of a company there are usually months and years of hard work, difficult decisions, financial risks, the search for suppliers and customers, production challenges, competition, and the constant need to prove the quality of the product to the market.

Alisher Sarsenbayevich chose the path of manufacturing. This is where the true character of an entrepreneur becomes especially evident: not simply buying and reselling products, but creating one's own product, taking responsibility for its quality, and gradually building a sustainable business around it. This is how the story of NAZAR TRADE LLP began and continues to develop. Producing What Everyone Needs.

Household chemicals are one of those industries that are an integral, yet often unnoticed, part of everyday life. Cleaning, hygiene, and disinfection products are used in homes, organizations, enterprises, retail facilities, and social institutions. Therefore, manufacturers face a special responsibility-to create products that people can trust. NAZAR TRADE has chosen a field where quality is not simply a competitive advantage, but a daily responsibility to consumers. The company is developing the production of household chemicals and disinfectants, focusing on market demand and consumer needs.This is a story of a time when domestic manufacturing becomes a matter of principle. When Domestic Manufacturing Becomes a Principle. Today, Kazakhstan is striving to develop its own manufacturing sector and reduce dependence on imported products. That is why the story of enterprises such as NAZAR TRADE is particularly important.

Every product manufactured by a domestic company represents a contribution to the development of local production. It means jobs, tax revenues for the state budget, the development of professional expertise, and new opportunities for local suppliers and partners. Most importantly, it is proof that a competitive product can be created right here, in Kazakhstan.

People Are Behind Every Production Process. However, no enterprise can be built on equipment and technology alone.People stand behind every production process: employees who come to work every day, specialists responsible for quality, managers who build relationships with customers, and partners and suppliers who ensure the stability of the production process. That is why, for Alisher Sarsenbayevich, the development of the company also means the development of its team.

A leader's success is measured not only by the company's turnover. It is also measured by how many people have been given the opportunity to grow professionally alongside him and build a better future for themselves.

Support That Helps Take the Next Step

Manufacturing business requires significant resources. Equipment, raw materials, production facilities, and capacity expansion all require investment.At different stages of development, it is especially important for entrepreneurs to have access to government support instruments. For companies like NAZAR TRADE, the programs and instruments of Damu Entrepreneurship Development Fund JSC, aimed at supporting small and medium-sized businesses, play an important role.

At the end of 2025, NAZAR TRADE LLP received financing of KZT 48 million through Bank CenterCredit JSC under the National Project for Entrepreneurship Development for 2021–2025, with an interest rate subsidy instrument supported by Damu Entrepreneurship Development Fund JSC. As part of the project, the company acquired an automated filling line.

For the entrepreneur, this opportunity meant more than simply obtaining financing. It made it possible to accelerate business development, modernize production, expand operations, and create new jobs.

The story of NAZAR TRADE demonstrates that when an entrepreneur has a clear goal and is ready to work and develop production, properly selected support instruments can become a significant driver of further growth. The most important thing is not to be afraid to turn a dream into something bigger. “We Can Achieve More”

Today, Alisher Sarsenbayevich sees the company not as a completed project, but as a growing business with new opportunities ahead.Expanding the product range, increasing production capacity, entering new markets, and improving the efficiency and quality of products are the tasks that will shape the next chapter in the company's history. This is where true entrepreneurial character is revealed. Not saying, “We have already achieved success,” but saying, “We can achieve more.” The story of one business can become an example for others. One Business Story-An Example for Others

The story of NAZAR TRADE LLP is a story of how an entrepreneurial idea gradually turns into production, how a team becomes a united mechanism, and how everyday hard work becomes a sustainable business.It is not only the story of Alisher Sarsenbayevich.It is the story of the people who work alongside him. It is the story of domestic manufacturing. It is the story of believing in one's own abilities.And perhaps most importantly, it is a story showing that a successful business does not necessarily begin with enormous capital. Sometimes it begins with the desire to create a high-quality product and the willingness to do everything necessary every day to make that product and trusted by consumers. NAZAR TRADE continues its journey.

If today its products help people maintain cleanliness and safety, tomorrow this production may stand behind new capacities, new jobs, new products, and new markets. Because a success story is not simply a story about how a person achieved a result once. It is a story about how they continue moving forward.

Website: @dezs.redstva

Address: 19 Zemnukhova Street, Turksib District, Almaty, Kazakhstan

Contact phone: +7 (727) 296-14-93