The story of «Garden Green» LLP began with a family need. In 2022, Asel Izbassova’s child was diagnosed with celiac disease, a gluten intolerance condition. The family had to completely rethink their usual diet. Regular bread, pasta and most baked goods were excluded from their meals. At the time, it was difficult to find high-quality gluten-free products that the family could fully trust. The choice on the Kazakhstan market was limited. This became the starting point for creating their own products — high-quality, safe products that meet customers’ needs.

Thus, in January 2024, Garden Green emerged as a small family business that started with three people and three types of gluten-free mixes. The initial investment in the business amounted to approximately KZT 10 million.Over time, the company expanded its product range and improved its production processes. The founders paid particular attention to laboratory testing and quality control at every stage of production.A focus on quality and customer needs has allowed Garden Green to gradually expand its product range. Today, the company offers around 50 product lines and packaging variants. Its range includes psyllium, chia seeds, amaranth, quinoa, turmeric, sesame, flax seeds, green buckwheat and gluten-free baking mixes.

Garden Green pays particular attention to the quality of its raw materials. For example, psyllium is supplied with a purity level of 98% in husk form and 99% in flour form. Seeds and grains are sourced with a purification level of 99.95%. Modern optical sorting technologies are used in production. They help remove small foreign particles and provide additional quality control of raw materials.This approach reflects the company’s core principle: «Good business begins not with what you want to sell, but with what the customer wants.» Customer needs determine Garden Green’s requirements for product quality and its approach to production.Therefore, the company is developing not only its product range but also its production processes. Garden Green is introducing production automation. Modern packaging equipment increases the speed and accuracy of operations, while digital tools help optimize analytical and administrative tasks.

The development of production has also allowed the company to expand its sales geography. Today, Garden Green products are available not only in Kazakhstan but also in Russia and Belarus.The company considers gaining regular customers in the Russian market one of its significant achievements. The market offers a wide range of products in the superfood category.Product accessibility for customers is also expanding. Today, Garden Green products can be purchased at healthy food stores, Galmart supermarket chain, as well as on the Kaspi, Wildberries, Ozon and Halyk Market marketplaces.

In 2026, Garden Green LLP used two support instruments provided by the Damu Entrepreneurship Development Fund JSC. Under the «Іскер аймақ» program, the company received interest rate subsidy support. In addition, the company used a guarantee under the «Guarantee Fund 1» program through Bank CenterCredit JSC. The financing raised was used to replenish working capital and expand production volumes. This enabled the company to increase production capacity, speed up the packaging process and handle larger volumes of products.

The experience gained and the development of production create opportunities for further growth. Over the next one to two years, Garden Green plans to expand its product range, strengthen its presence across the regions of Kazakhstan, develop exports and continue automating production.The company considers the UAE market one of its potential growth opportunities. Garden Green is currently studying the market’s specifics and the requirements for entering it. At the same time, the company plans to maintain its established level of quality control and the approach that has been in place since the early days of the business.For the founders of Garden Green, business growth is not only about new products and markets. They consider repeat purchases by customers an important indicator. If a customer returns to purchase a product again, it means the company has met their expectations and earned their trust.

This trust lies at the heart of Garden Green’s philosophy. The company’s core principle is reflected in the Kazakh word «adal», meaning honesty and integrity towards customers, employees and the country.This principle also shapes the founders’ approach to entrepreneurship. Therefore, they advise aspiring entrepreneurs not simply to choose a profitable field, but to pursue work they genuinely enjoy and find meaningful: «Look not for a profitable business, but for work you love.»

Address: Office 8, Building 12/2, Dinmukhamed Kunaev Street, Yesil District, Astana

Tel.: 87019999438

Website: www.gardengreen.ltd

Instagram: @gardengreen.ltd