1
Fund`s corporate website
visited website and business portal is the 8th
identification of audience behavior, en-
and business portal (www.business.gov.kz)
most visited website among 98 websites in
hance loyalty.
are among the most important mass com-
the Finance category of zero.kz website traf-
munication channels allowing to inform
fic ranking service.
Now, when all communication channels
entrepreneurs and the public about the
are integrated into one, it is important for
achieved results, changes or new incentive
Almost all PR-campaign directions and as-
the companies not only to have their own
programs of the Fund, as well as to collect
pects can be implemented through social
websites but to actively update informa-
feedback on critical issues.
networks: these include content strategy
tion about themselves in social media. In
that will inform the audience of your prod-
2018, 1397 posts were published in Insta-
The Fund uses website traffic trackers to get
uct in a consistent and targeted manner,
gram, Facebook and YouTube. The Fund has
accurate traffic data. At the end of 2018, the
communication with consumers, running
15.5 thous. followers on Instagram and 38.9
Fund’s corporate website is the 13th most
advertising campaigns, actions, contests,
thous. followers on Facebook.
15,5 THOUSAND OF SUBSCRIBERS
38,9 THOUSAND OF SUBSCRIBERS
Kyzylorda region, “Kuat” LLP. Project for the production of polymer pipes.
The company has received support through the subsidy instrument in the framework of the 2020 BRM
ANNUAL REPORT 2018